Dr. Lien de Cuyper is speaking at Imperial College's outreach event on "Corporate Innovation Culture"

Dr. Lien de Cuyper will share insights from her research into how corporates deal with organizational challenges to create structures and cultures that enable more entrepreneurial thinking and behavior inside the firm at the upcoming "Coporate Innovation Culture" event, hosted by Imperial College, London, UK.

She will be joining Prof. Bart Clarysse and Johannes Sommerhäuser, Head of Business Model Innovation at Bosch Headquarters in Stuttgart, Germany. The chair of entrepreneurship and Bosch are currently collaborating on a research project in corporate entrepreneurship.

Key event details:

Date: 20 March 2018
Venue: Barbican Center, London
Host: Imperial College

Topic brief: Corporates that endorse innovation have focused their attention towards creating an entrepreneurial environment in which projects are nurtured from the inside or attracted from the outside. Methods inspired by Ideo’s User Design Thinking or Adobe’s Kickbox are often used as tools to help these projects, while the “Lean Start-up” philosophy typically walks throughout the entire process.

However, despite useful attempts and intensive corporate window dressing, the end results can stay below expectations. There are many reasons for that, for example: inappropriate methods of acceleration, lack of entrepreneurial mind-sets or insufficient legitimacy within the business unit. 

The objective of this talk is to discuss how to use scientific insights and apply lean start-up philosophy to foster innovation culture within businesses. We will cover how to bridge the gap between cognitive management tools and entrepreneurial action with representatives from the telecoms and aviation industries.